Making Sense of Sugar

In 2014, we launched the Making Sense of Sugar campaign
This campaign has since been expanded to a global level through ABF Sugar.
Helping to inform and educate people about sugar...
Helping to inform and educate people about sugar...

In 2014, we launched the Making Sense of Sugar campaign to provide information based on robust science for everyone, so that we can all make informed choices about what we choose to consume. This campaign has since been expanded to a global level through ABF Sugar.

For the latest facts and stats on sugar, details on the different types of sugars and how they are used, simple guidance on identifying sugars on food and drink labels, as well as portion sizes, staying active and much more, please visit www.makingsenseofsugar.com/en-gb.

Working with the
government and industry…

We continue to support the UK’s commitment to tackling obesity and recognise the challenges facing the public health agenda. Tackling obesity is a complex challenge, and there is no silver bullet.

We recognise our role in helping to educate consumers on the role of our ingredient and will continue to do this through our Making Sense of Sugar campaign. We will also continue to support our customers on the challenges and opportunities of reformulation.

We work together with industry and charities to support understanding of this area, for example the British Nutrition Foundation who work with us to draw upon the UK Government’s Eatwell Guide to aid consumer understanding. Guidance includes practical suggestions for estimate portion sizes that are easy to follow at home, as well as guidance on achieving a healthy, balanced diet.

Research and development...

In the UK, we together with ABF Sugar, have provided unrestricted educational grants in to support research such as:

British Sugar continues to monitor new developments in the areas of sugar and health and urges public health authorities and other experts to evaluate all current, relevant science when making public health recommendations.