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British Sugar announces Keith Packer as new Managing Director

19 June 2023

British Sugar, the leading producer of sugar for the British and Irish food and beverage markets, is pleased to announce the appointment of Keith Packer as Managing Director. Packer today takes over from Mark Bainbridge, who has been in post as interim Managing Director since February 2023.

Keith joins British Sugar from 2 Sisters Food Group, where he was most recently Managing Director of the Meal Solutions Division. Prior to this, he was the Chief Executive of Typhoo Tea. He has also held key commercial roles within Britvic, Pfizer Consumer Healthcare, and Allied Bakeries.

Keith Packer, Managing Director of British Sugar, said, “I’m excited to get started at the heart of the UK beet sugar sector. British Sugar is a company with a long history of producing high-quality sugar here in the UK, but we’re looking to the future – innovating on agri-tech, on decarbonisation and on minimising waste. I look forward to working with the fantastic team at British Sugar and with our growers, customers and stakeholders across the industry.”

Paul Kenward, CEO of ABF Sugar, commented on the appointment, “I am delighted that Keith has joined British Sugar as Managing Director. Keith brings with him a wealth of experience, knowledge and energy to drive British Sugar forward. I look forward to working with him over the coming months to champion homegrown sugar and deliver on our commitments to our team and our growers, our customers and the environment.”

Keith Packer joins British Sugar from 2 Sisters Food Group, where he held roles including Managing Director of the Meal Solutions, UK Poultry and Frozen divisions from 2015-2023. Previously he was Sales Director and then CEO of Typhoo from 2006-2014.