A Partnership designed around grower and industry partner feedback
Growers and industry partners were asked their views of the sugar beet campaign, totalling nearly 600 surveys and 30 hours of interviews. The insights from this research gave the most comprehensive insight into attitudes to the Campaign that there has ever been. The aim was to understand their experience with the industry and the pain points in their interaction with British Sugar.
From this, five focus areas of improvement were identified. Delivering tangible change in these areas is critical to the success of the Field-to-Factory Partnership and maintaining sugar beet’s position as the most profitable and productive break crop in arable rotations.